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To increase sales of the American Tobacco Companys Lucky Strike cigarettes, Bernays created a campaign that suggested Luckies helped keep smokers from gaining weightfor example, Avoid that Future Shadow and To keep a slender figure, reach for Lucky instead of a sweet. The campaign was successful, even though it was still considered risque for women to smoke in public

This change has become standard across all modern brands from luxury models to compact city cars as manufacturers adapt to new safety, health, and lifestyle trends

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So, to see that on the other side of it, either if they're making out or they're holding each other, crying or swaying, it's the best thing