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According to Ira Taylor in 'Brand Performance in the Cigarette Industry 1913-74', it was key to be first with a new idea

Portability: If youre going to be vaping on the go, its best to choose a compact device that can easily be carried around in your pocket or bag

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These alternatives to menthol cigarettes are especially relevant for adult smokers looking for safer options, just be sure to use an appropriately high nicotine strength for your e-liquid to tackle your cigarette craving and nicotine withdrawal symptoms